FAD Equipment Store says its website puts lifting, material handling, safety and load monitoring products in construction, warehouses, commercial and other markets.
The new business – powered by online equipment directory findadistributor.com – is led by general manager Jeff Miller, while serial industry entrepreneur David Ayling is president.
Miller says: “It’s one thing to deliver an online platform where users can visit, click and order, but another to present a broad portfolio of products each of which is the standout technology or solution in its sector.”
According to the store, every item is provided by suppliers with stock held in the US for quick delivery from the manufacturer.
Miller’s specialist team will continually monitor the relevant trends and maintain a dialogue with industry contacts with the aim of ensuring that the website serves as a one-stop-shop for material handling and safety equipment users.
FAD Equipment Store will also be present at trade shows and industry events.
“Our customer base can reach out to us if there are any issues with availability or condition of product,” Miller adds.
