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HD Hyundai Infracore opens new Asia business unit and parts distribution center for DEVELON brand in Indonesia

HD Hyundai Infracore CEOs Young-cheul Cho and Seung-hyun Oh have opened a new business entity (Hyundai Infracore Asia - HDIA) and parts distribution center (PDC) in Indonesia to expand growth and increase presence in the Asian market with its new construction equipment brand, DEVELON.
By Guy Woodford July 7, 2023 Read time: 2 mins
HD Hyundai Infracore held an opening ceremony for its local business entity HDIA and PDC in Jakarta, Indonesia in June 2023. Pic: Hyundai Infracore Asia

An opening ceremony for HDIA and the PDC in Jakarta, Indonesia, in June 2023 marked the start of their operations. The company also hosted a Memorandum of Understanding (MOU) ceremony with KB Capital and KB Bukopin on the same day, looking to provide more financial products for purchasing DEVELON construction equipment. Through this agreement, customers can use instalment finance products with low-interest rates.

Indonesia - MOU HDIA
HD Hyundai Infracore, KB Capital and KB Bukopin gathered at the Ritz-Carlton Jakarta, Indonesia in June 2023 to sign an MOU on launching an instalment finance product. Pic: Hyundai Infracore Asia 

KB Bukopin president Woo-yeol Lee, KB Financial Group chief of Small and Medium Enterprise Sung-ki Kwon, KB Capital CEO Soo-nam Hwang, and managing director In-hwan Kim, along with HDI global CEO and president Young-cheul Cho and HDIA CEO Heewoong Shin, attended the opening ceremony. Other stakeholders and regional dealers also attended to celebrate the occasion. 

This opening ceremony provides an opportunity for HDI to widen its sales network and distribution supply in the region, including Indonesia, which has an active market for mid-to-large-sized mining equipment, and to expand the company's business by creating different financial products that meet the needs of local customers through partnerships with related services.

The newly opened PDC is 2304㎡ in size and is located in Marunda, in the northern part of Jakarta. It will act as a distribution hub to secure and swiftly supply parts for excavators, wheel loaders and other machines. With the locational advantage of the PDC, it will be able to deliver parts on time within a country composed of many islands and maximise supply chain efficiency to the neighbouring countries.

HDIA ceremony
HDI is attending Mining Indonesia, Asia's largest international mining equipment exhibition held in Jakarta, to present DEVELON equipment to customers in the region. Pic: Hyundai Infracore Asia 

HDI operates nine PDCs in its key sales regions, including the USA, UK, Germany, China, United Arab Emirates and Singapore, and is expanding its global coverage for parts distribution.

A representative of HDI said: "Indonesia is a strategically important country as it is abundant with resources and has geological advantages being located near the Indian and Pacific Oceans," and added: "We will work on providing better services for our dealers and customers by optimising inventory management and parts delivery, and reinforce DEVELON equipment sales in the Asian market."

Last year, HDI achieved revenue of KRW 102 billion (around US$78.25 million) in Indonesia, the highest since entering the Indonesian market. The company also plans to attend Mining Indonesia, Asia's largest international mining equipment exhibition held in Jakarta from 13th to 16th September 2023, to present DEVELON equipment to customers in the region. 

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