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Hyundai CE Europe honours its dealers after a record-breaking growth year

It's the dealer awards season, and it's the turn of Hyundai Construction Equipment Europe (Hyundai) to look back and reward its dealers for their achievements during 2021.
By Guy Woodford February 22, 2022 Read time: 4 mins
undai CE has honoured its dealers after a record-breaking growth year

Based in Tessenderlo, Belgium, Hyundai deliver to more than 30 countries across Europe through a network of over 140 dealers.

The level of dealer support and service to Hyundai often exceeds what is expected. Despite another tough year, with supply shortages on top of the pandemic, the manufacturer's dealers have delivered incredible results with record construction equipment sales.

The following list details their 2021 category winners: 

Best 2021 Dealer of the year UK & EIRE

Winner: Taylor & Braithwaite Ltd 

Reason: With a fantastic performance in all areas, Taylor & Braithwaite increased their market share and sales to become one of Europe's most successful dealers.           

Best 2021 Dealer of the year for Northern Europe 

Winner: Suomen Telakone Oy

Reason: After selling their company to the Finnsiirto Group, Suomen Telakone Oy continue to be successful with high orders, growing market share and new premises for sales and service, offering excellent after-sales performance. 

Best 2021 Dealer of the year for Germany

Winner: HBN Hyundai Baumaschinen Nord GmbH

Reason: This hard-working dealer is fully behind the Hyundai brand and constantly looking for new ways to increase sales and market share. 

Best 2021 Dealer of the year for Eastern Europe 

Winner: Lager d.o.o.

Reason: Lager continues to be successful with Hyundai's highest volume and turnover in Eastern Europe. This has resulted in them achieving a double-digit market share.

Best 2021 Dealer of the year for French regions

Winner: Machdeal

Reason: Hyundai applaud Machdeal for still successfully selling large Hyundai excavators and minis after 20 years of business, with around a 20% market share, despite being 12000 km away from the EU.

Best 2021 Dealer of the year for Southern Europe

Winner: Edimac srl. 

Reason: In recognition of Edimac's huge efforts improving customer service and a strong focus on long-term partnerships with their client base. 

Best Newcomer 

Winner: G & G Macchine

Reason: For a great effort spent elevating the image of the Hyundai brand in the Emilia-Romagna region.

Best 2021 Market Coverage 

Winner: Whelan Plant Sales Ltd

Reason: Whelan Plant has achieved fantastic results for market share growth. This has been helped by the company starting to sell Hyundai excavators within its territory,

Best 2021 Environmental Initiative Award 

Winner: Van der Spek-Vianen B.V.

Reason: Van der Spek-Vianen has successfully introduced new working methods to reduce its carbon footprint. A big part of this was achieved by making modifications to Hyundai machines to become fully electric.

Best 2021 Marketing Campaign

Winner: Tracto-Lena 

Reason: Tracto-Lena organised the 2021 Hyundai Challenge, a dedicated Hyundai operator skill event. It proved to be a professional and well-executed event, with good engagement on social media, all helping to promote the brand.

Best 2021 Dealer Event

Winner: Molson Equipment

Reason: Molson successfully organised dealer open day events over three days, at their Avonmouth site and a quarry in South Wales, with 600 key customers attending.  

Best 2021 Hyundai Team Spirit 

Winner: Axiál

Reason: This award recognises a dealer that champions the Hyundai brand through team spirit. Axiál is a long-standing Hyundai dealer who benefits from organising regular team building activities, which do help promote an amazing team spirit.

Best 2021 Salesperson 

Winner: Chris Jordon - Taylor & Braithwaite 

Reason: Chris had a fantastic year of Hyundai sales, working tirelessly to ensure he provided his customers with the best possible service. Chris was also a key contributor to Taylor & Brathwaite's record year.

Best 2021 Product Innovation 

Winner: EMSG Sverige AB

Reason: This award is for a dealer who has modified Hyundai machines to sell to new industries or offer new solutions to customers. EMSG mounted a lift on a Hyundai crawler excavator for a disabled operator.

Best 2021 Hyundai Focus 

Winner: Hyundai Baumachinen Nord GmbH

Reason: This award is for a dealer that has consistently promoted Hyundai products above all others. Bouwmachines have done this for over 23 years and opened a second outlet in 2019.

Best 2021 Investment in Growth 

Winner: BIURRARENA Sociedad Cooperativa

Reason: Biurrarena won this award because they invested strongly in after-sales service using two new software packages. The Advanced Maintenance Assistance System secures faster machine issues, while the Remote Technical Assistance enables machine diagnostics online.

Best 2021 Customer Service Excellence 

Winner: TOSCOMECCANICA SRL

Reason: This award has been nominated by Hyundai's after-sales team and recognises a dealer that continues to deliver customer service that goes above and beyond expectations.

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