Swiss cement and aggregates manufacturer
Holcim believes that its international business enabled it to remain relatively resistant to the financial crisis, as 75% of its production capacity is in the emerging markets.
The company is not active in Japan, due to over-capacity cement production there, meaning that the company would have to enter the market via a takeover.
However, it is trying to position itself on the market as a premium brand, claiming that its name “stands for quality, fair prices, complete solutions, environmental and social standards and supply security.”
The company has only experienced a shortage of raw materials in the energy division, as it secures its raw materials far in advance.
