Effective in April, the promotion is the latest in a series of recent announcements by the company as it continues to invest in the region, localizing further, building infrastructure and expanding its team.
In recent weeks, CDE launched a fresh call for talent as it strengthens its team, announcing the appointment of industry expert Joe Teague as its new vice president of sales.
Corr has a vast knowledge of the Americas market, consulting across multiple industries with significant time spent in the market even before joining CDE, where, most recently, she served as its head of marketing. With a keen focus on relationship development and client servicing in previous roles, Corr knows the importance of customer relations, staying close to customers, and understanding their needs. She joins the senior leadership team alongside Teague and director Darren Eastwood.
In her new role, Corr will directly input into the strategic direction and growth of CDE in the region and lead the in-country sales, operations and aftercare teams as CDE continues to respond to increased demand for its state-of-the-art washing solutions. She will identify growth opportunities and strengthen CDE's ties with partners, suppliers and representatives in the industry.
With extensive experience in the field and managing multidisciplinary teams, Corr will also oversee the development of CDE's centre of excellence in Dallas-Fort Worth, Texas, its expanding footprint in the market and its growing team.
"I'm excited to take on this new role for CDE," says Corr. "Our team in the Americas has proven itself time and again as our customer base continues to grow. I want to continue that great work and be a champion for our industry. This is an industry that's extremely innovative, one that offers many opportunities. I'd like to shine a light on that for people who may not have considered it before, including women. Our company's purpose is to create our best world, a ton at a time, and that's exactly what I intend to do. I look forward to working collaboratively with Darren and Joe and the great team we have to provide the resources, opportunities and environment to deliver performance and profitability for CDE and its customers."
Eastwood says: "Sarah's market experience alongside her ability to bring out the best in people is a winning combination. She is a trusted leader capable of delivering on our plans for the future. Her insight and understanding of the needs of our business, those of our customers and the needs of the wider industry are invaluable. Sarah's appointment is another great example of how we continue to build our support for our customers to offer the best possible customer service."
Teague adds: "I'm very excited to work alongside and support Sarah in her new role. Sarah knows the CDE business, has years of experience in the market, and in the short time we've been working together, it's clear that she cares deeply about people, our customers and our team. Having Sarah at the helm of the Americas region in an already progressive company sets CDE apart."
Corr and the wider team will showcase CDE's solutions and career opportunities at CONEXPO-CON/AGG 2023 in Las Vegas, Nevada, between 14 and 18 March, at booth C30269 (Central Halls 3-5 ) in the indoor exhibition area.
