Caterpillar has launched a new video that shows how one of its generators can power a remote Chinese village as part of its effort to reach people outside its usual customer segment. The two-minute video, Lantern Festival, was created by Ogilvy & Mather Advertising New York, USA, and is the fifth video in Caterpillar's Built for It Trials campaign, which launched last year. The company says that campaign is intended to show how Caterpillar equipment can “take on big jobs with precision and high performance,