Grupo de Oro and Holcim Lafarge launch new cement product

Mexican construction holding Grupo de Oro and cement company Holcim Lafarge Mexico have consolidated their strategic partnership with the launch of the new Holcim Fuerte cement. The development of the new product started in 2012 and has been proved in different testing projects before starting its commercialisation. Holcim Fuerte claims the new product offers a better performance, longer durability, 50% less cracks and high-quality constructions. The new cement is aimed to lay foundations and rein

September 2, 2015 Read time: 1 min

Mexican construction holding Grupo de Oro and cement company 680 Holcim 725 Lafarge Mexico have consolidated their strategic partnership with the launch of the new Holcim Fuerte cement.

The development of the new product started in 2012 and has been proved in different testing projects before starting its commercialisation.

Holcim Fuerte claims the new product offers a better performance, longer durability, 50% less cracks and high-quality constructions.

The new cement is aimed to lay foundations and reinforce walls and beams, although it is not recommended to build larger infrastructures, such as bridges or dams.

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Emerging markets key to Holcim sales increase

Reporting its third quarter results 2012, Holcim says it continues to have the advantage of a strong presence in emerging markets, where construction activity remains high. “This geographic diversification in the industry helped support sales in the first nine months of 2012 in spite of a difficult market situation in Europe. Compared with the previous year, Holcim achieved higher consolidated sales of cement and nearly stable sales of ready-mix concrete, often at better prices,” says the company. “Deliveri