A triennial international earthmoving and building machinery exhibition, SaMoTer’s last edition in 2014 was held in conjunction with Asphaltica, the event organised in collaboration with Siteb (Italian Bitumen, Asphalt & Roads Association) dedicated to machinery and technologies for road paving and infrastructures.
A biennial event, Transpotec Logitec is the leading Italian exhibition dedicated to road transport and logistics.
The shows’ owners say SaMoTer and Transpotec Logitec will retain their respective identities and specific trade character but will share exhibition spaces and entrance gates, as well as coordinate promotional and sales initiatives.
“Lining up these two shows, which target interlinked sectors, helps optimise the market leverage represented by professional trade fairs,” said Corrado Peraboni, CEO of Fiera Milano. “Transpotec Logitec and SaMoTer will both benefit in terms of added value and appeal for sector operators. I would like to emphasise that this is the outcome of an agreement between two of the leading trade fair companies in Italy, which share a particular conviction: namely, that our response to international competition requires us to develop important and appealing events in Italy in those areas where we enjoy leadership.”
Giovanni Mantovani, CEO & Director General of Veronafiere, said: “This agreement demonstrates that we know how to create conditions that enable the entire construction and transport value chains to make the most of their opportunities.”
