Xylem launches pumps campaign

Xylem has launched a light-hearted marketing campaign to promote its new range of Flygt Ready, on-the-spot dewatering pumps.

April 23, 2012 Read time: 1 min

4781 Xylem has launched a light-hearted marketing campaign to promote its new range of Flygt Ready, on-the-spot dewatering pumps.

According to Xylem, the Great Pumping Moments marketing campaign "celebrates the fact that the Flygt Ready pumps are robust, compact and very easily serviced resulting in a long lasting, durable pump."

As well as three different print advertisements, a Create your great pumping moment application invites people to "have some fun by uploading an image of themselves, a colleague or friend and superimposing it onto one of the ad scenarios."

Ready owners will also be invited to enter photos of their pumps in action, upload case stories and video testimonials.

Fredrik Holm, communications manager for Xylem's Flygt Ready rangesaid: "Great Pumping Moments is a light-hearted campaign that aims to highlight how Flygt Ready pumps are unique on the market in terms of serviceability."

Xylem, which was spun off from 1740 ITT Corporation in 2011, specifically designed the new Flygt Ready pumps for on-the-spot dewatering at construction or industrial sites, manholes or emergency situations.

Dewatering Pumps

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Xylem launches online Xylect Mobile app

Xylem, a global water technology company focused on addressing challenging water issues, has launched a new mobile app for its online Xylect product selection tool.

Xylect Mobile provides customers with quick and easy access to detailed product information from Xylem’s Flygt brand, from any location, simply using a smartphone.

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