The summit is an annual convention designed specifically for equipment distributors that seeks to advance the industry through networking, education and leadership.
There were also discussions around the company’s plans to expand across North America in 2022, as both Rokbak and the construction industry prepare for high levels of demand.
Rokbak managing director Paul Douglas says: “North America has always been a strong market for us, but following the rebrand we’ve seen accelerated demand so we’re looking to do even better in 2022. There has been so much interest in our products here, for the strength, reliability and effectiveness they bring to projects so we’re rolling out an exciting new plan to ensure our customers can add Rokbak haulers to their projects.
“The AED Summit is an important feature of the North American equipment industry’s annual calendar and it provided us a great opportunity to meet with new and existing dealers. We already have some great partners in place, and we are aiming to build our representation in 2022 in the territories where we see opportunities for growth.”
During the summit, Rokbak’s team also met with dealers Shafer Equipment, Rasmussen, Easton and Reco Equipment. In addition, the event provided an opportunity for Rokbak’s team to network with industry colleagues and attend conference sessions on the latest trends in equipment ownership, retail and management.
Rokbak was a gold sponsor for the summit's closing night dinner, giving the company and its dealers a VIP presence at the gala event. It included a speech from former US vice president Mike Pence, who was later joined on stage by AED president and CEO Brian P. McGuire for a question and answer session.
