CASE targets Europe dozer market

CASE Construction Equipment hopes to build its share of the European bulldozer market up to between 7.5% and 12% by 2025. Currently the US-headquartered company sells around 100 machines in Europe per year, according to Lars Midderhoff, dozer and grader product specialist at CASE CE Europe. He estimates the total annual volume of all dozers sold in the region at around 2,500. CASE competes in the Europe dozer sector with the ‘Big Three’ of Caterpillar, Komatsu and Liebherr. Since 2014, the CASE and

August 13, 2019 Read time: 2 mins

Lars Midderhoff with a CASE 2050M dozer

394 CASE Construction Equipment hopes to build its share of the European bulldozer market up to between 7.5% and 12% by 2025.

Currently the US-headquartered company sells around 100 machines in Europe per year, according to Lars Midderhoff, dozer and grader product specialist at CASE CE Europe. He estimates the total annual volume of all dozers sold in the region at around 2,500.

CASE competes in the Europe dozer sector with the ‘Big Three’ of 395 Caterpillar, 436 Komatsu and 439 Liebherr.

Since 2014, the CASE and 452 New Holland brands within 7044 CNH Industrial Construction Equipment were allocated different market sectors. CASE machine models are targeted in EMEA, at general construction, road construction, recycling and quarrying industry customers, while New Holland’s are geared towards agriculture sector equipment buyers.

The company offers three crawler dozers in the European market that are suitable for use in quarrying: the 11-12 tonne 1150M, the 16-18 tonne 1650M and the 20-22 tonne 2050M.

“The 1650 is our best selling and most flexible machine that can be used in quarrying, mines and road construction,” said Midderhoff. “It can push hard and move a lot of material in a short space of time. We say you should buy our machines for their performance, operator comfort, visibility and safety.”

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CNH Industrial to transfer production of graders to Lecce from Berlin

CNH Industrial, home to the Case Construction Equipment brand, is to transfer production of its grader product line from Berlin, Germany to Lecce, Italy. Part of the on-going CNH Industrial Efficiency Program, the transfer concerns European manufacturing of graders, and wheeled machines for levelling ground.

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Euro Auctions’ expects big things from two showpiece events

Euro Auctions is expecting to see a lot of keenly contested bidding for used construction and quarrying equipment during two major international one-day sales.

At 9am on Wednesday 26 October the first of around 400 lots will go under the hammer at the Northern Ireland-headquartered firm’s site in Atlanta, USA. Then on Thursday 3 November, 600 further lots are being auctioned off at Euro Auctions’ site in Brisbane, Australia.

The Atlanta, USA sale includes a good choice of 2010 specification New Holla

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New and updated machines for loading duties