The ADT and wheeled loader manufacturer has brought in Mark Bowden as regional sales manager for the north-east of England, while David Wileman has been appointed to handle sales of all used equipment.
The move follows “significant growth in market activity for Bell over the past 12 months, not least due to a recent surge of interest in Bell’s high-spec wheeled loaders.”
Bell Equipment UK is responsible for handling sales in the Middle East and parts of Europe as well as the UK and Ireland.
Neville Paynter, managing director of Bell UK, said: “Mark and David have almost 60 years of industry knowledge and experience between them, which is an invaluable resource, both for our sales team and our customers. I wish them both the very best.”