Skip to main content

All systems GO as CEMEX accelerates evolution of digital commercial offering

CEMEX says that five years after launching CEMEX GO, its end-to-end digital commercial platform, the company is targeting its 100% adoption across business lines and customer segments and a fully automated experience with supply chain visibility.
By Guy Woodford November 28, 2022 Read time: 2 mins
CEMEX GO's evolution is accelerating five years after its launch Pic: CEMEX LatAm Holdings

Since its launch in November 2017, CEMEX GO is said by CEMEX to have positioned itself as the leading end-to-end multichannel platform for the building materials industry. Today, over 50,000 customers use the platform, representing 93% of cement and 85% of ready-mix concrete customers. In the past four years, CEMEX's net promoter score, the most widely used customer loyalty and satisfaction measurement, has increased by an impressive 50%, reaching 66.

CEMEX CEO
CEMEX CEO Fernando A. González

"Providing a superior customer experience enabled by digital technologies has been one of our top priorities, and CEMEX GO has been a fulfilment of that promise to our customers worldwide," said Fernando A. González, CEO of CEMEX.

"We are now evolving the industry's best digital platform into something even better, a fully automated experience powered by data that can truly transform how our customers do business. CEMEX GO is also an important enabler of our transition to a lower-carbon industry by better organising supply chains, transitioning to a paperless industry, and increasing overall efficiency in the construction sector."

Among the new Artificial Intelligence capabilities of CEMEX Go that are in the process of being implemented or scaled are:  
 
• Dynamic fleet optimisation to improve delivery times and dynamically schedule orders based on traffic, distance to batching plants, and customer location.
 
• Predictive demand sensing to improve logistics and customer service in its ready-mix concrete business. The company's industry-leading use of data allows it to foresee demand and optimise production processes to meet the market's needs. CEMEX can also offer dynamic prices to customers, giving them more control over their projects.  
 
• Dynamic overbooking that uses data to predict order cancellations and reschedules to optimise production and delivery capacity, providing customers with more delivery slots while retaining the flexibility to adapt to their project's needs.  

CEMEX GO is part of CEMEX's Digital Innovation in Motion ecosystem, which encompasses CEMEX's innovation efforts in its commercial offering, supply chain, back-office processes, and manufacturing. Through digital innovation, CEMEX evolves to fit its customer's needs, makes its processes more efficient, provides a superior experience for its workforce, and support's the company's aggressive decarbonisation roadmap. 

For more information on companies in this article

Related Content

boombox1
boombox2