Amber Precast Group, The Alfreton, county Derbyshire, England-based manufacturer of bespoke precast concrete, has cemented new foundations by rebranding its business.
As a single source manufacturer with over 25 years industry experience, the company is known for producing a wide range of architectural, structural, and glass fibre reinforced products for the housebuilding, construction, civil and nuclear sectors.
The brand ‘refresh’ includes a new look, a restructured offering and a new website. This has been developed to strengthen and refocus the business as it moves into the future.
To accomplish the brand ‘refresh’ accurately, effectively and dynamically, Amber appointed industrial marketing specialists, Armstrong, to lead the design and development work.
Based in Chester, county Cheshire, England, the full service agency is a corporate rebranding specialist focused on developing collateral for manufacturing companies.
“It was a pleasure to work with the Amber Precast team and translate ‘what they do well’ into brand values and messages which reflects this,” says Daniel Owen, Armstrong director.
“We pride ourselves on developing a concept which is able to communicate this succinctly to our clients’ customers. This then forms the basis of the true values and attributes of the brand.”
Mark Johnson, Amber Precast managing director, says: "We’re very pleased with our new positioning. The Amber Precast brand has been thoroughly modernised, reflecting our true status within the industry, and, moving forward, we are now well positioned to serve our clients with a one-stop solution for all precast concrete product types.”
