The new brand was unveiled at CONEXPO/CONAGG on March 14 at North America’s largest construction show in Las Vegas. Signage showcasing the elements of the rebranding was prominently displayed at booth S5407 and featured the new logo, images and colours in line with the company's new brand identity.
In 2022, crushing & screening company Metso Outotec acquired Tesab Engineering. Tesab operates as a standalone business unit led by Ben Frettsome.
Since its 12 months take over period, Tesab has partnered with 15 new distributors, expanding its customer reach through new products & routes to market.
The rebrand includes a full collection of internal and external marketing collateral on its range of equipment and a refreshed social media channel, integrated into a modernised and refreshed website. The new identity has been purposefully designed to be adaptable across both traditional and new digital communication platforms.
“While our business has transformed over the past few years, it became clear that perceptions of the company have not evolved at the same pace," said Ben Frettsome, VP, Tesab. "The rebranding marks a new Tesab both internally and externally, with a strategy focused on the global audience.”
Frettsome added: “Tesab are a phenomenal team that are continually exceeding overall goals and expectations, and our revitalised brand reflects our growth.
"We’ve polished our personality, style guide and the way we present our brand. We are focused on continuing our growth and strengthening our brand globally.”
Tesab prides itself on a reputation for its products “being built to last”. The company says this has become the cornerstone of the brand’s identity and underpins its enduring reputation as a leader in crushing.
Tesab adds that it plans to reveal an exciting list of product introductions and strong partnership announcements coming over the next few months.
