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Organised by CASE Construction Equipment, the company is inviting equipment operators from EMEA to take part in the action-packed events and compete for the title of Case Rodeo Champion 2018.
The competition kicked off in February, with the first heat in the Czech Republic followed by events in Italy, the United Kingdom, Sweden, the Netherlands, Norway and Denmark.
CASE developed its Rodeo championship to create new opportunities for operators to drive its equipment. Contestants are challenged with tests at the controls of the latest CASE models.
The Rodeo events also provide an excellent opportunity for the dealers hosting the competitions to showcase their professional approach and experience, as well as building a closer relationship with their customers.
The CASE Rodeo was born in North America in 2007, as the brand celebrated the 50th anniversary of backhoe loader production.
In 2010, CASE organised the first European Rodeo, and it has gained popularity among dealers and customers with more countries hosting rounds of the competition each year. Last year teams representing 13 nationalities participated in the EMEA Region Rodeo.
The top finishers from each participating country meet for the final, where they compete for the title of best operator of the EMEA region.
CASE says the First Prize for the overall winner also reflects its practical 360-degree approach to supporting its customers, combining an unforgettable travel experience with an insight into CASE facilities and dealers around the world.
For example, the Rodeo 2017 award was a trip to China, accompanied by the winner’s dealer. It included a sightseeing programme in Shanghai and Yunnan, and a visit to the CASE dealer in Yunnan, offering a glimpse into the Chinese construction industry.
The reward trip also presented a business and personal opportunity to Arne Müller Nordestgaard, sales director of S.D.Kjærsgaard, the CASE dealer who accompanied Rodeo champion, Danish operator Bendt Martin Risom, and Wang Zheng’an, chairman of Yunnan Anry Electromechanical Equipment, the CASE dealer in Yunnan.
