The Global Cement and Concrete Association (GCCA) has named Paul Adeleke as communications and policy director.
The recently-formed GCCA says the appointment means the composition of its executive team is now complete. Chief executive Benjamin Sporton commenced with the organisation on October 8, and he will be joined by Claude Loréa as cement director and Andrew Minson as concrete and sustainable construction director in the coming months.
Adeleke will work on developing the GCCA’s outreach and engagement strategy to achieve global recognition of concrete as the sustainable building material of choice. He will take up the role later this month and be based at the association’s offices in London.
He joins the GCCA from RICS (the Royal Institution of Chartered Surveyors) where he has been interim global communications director.
He will report to GCCA chief executive Sporton, who commented: “Paul’s adept approach to developing partnerships and building thought leadership will be vital to delivering on GCCA’s objectives on concrete positioning, innovation and sustainability.”
Prior to RICS, Adeleke worked for Philip Morris International for seven years in a range of senior communications and reputation roles, working out of London, Dublin and Switzerland. Earlier in his career he held various communication roles across UK government and business, and advised a range of sectors on political, policy and communications issues.
Adeleke said: “With significant population growth and accelerating urbanisation, it’s clear concrete has a vital role to play in providing the critical infrastructure the world will need. I’m greatly looking forward to working with the industry, and other voices, to explain the importance of concrete and innovation in helping to shape a sustainable world.”
Launched in January 2018, the GCCA is dedicated to developing and strengthening the cement and concrete sector’s contribution to sustainable construction. It aims to foster innovation throughout the construction value chain in collaboration with industry associations as well as architects, engineers and innovators.
