The lime and limestone products division, based at Tunstead in the Peak District National Park, now has an updated look to support its ongoing strategy. Tarmac says this fresh approach reflects the heritage, location and quality of products supplied by the Buxton Lime business.
Lime has been produced in the Buxton area of Derbyshire for centuries and is now manufactured locally at Tarmac’s Tunstead and Hindlow quarries.
Kate Szafranski, graphic design manager for Tarmac, worked alongside its senior team to develop a new identity reflective of the brand’s history. As part of this, a series of branding exercises determined the key elements needed to shape the redesign – with colours, words, images and out-of-sector ideas all considered and inspiring a new-look logo.
Szafranski said: “Rebranding such a heritage product line isn’t without risk; you never know how a new look will be received. By working with the team all the way through the process and listening to what they wanted for the business and our customers, we managed to achieve a unanimous vote for the final logo, which is about as good a response as you can ask for.”
Graham Cooper, Tarmac’s lime director, added: “Carrying out the exercise has also served as an ideal opportunity to further demonstrate our expertise to our customers and partners, also reinforcing our position as an industry leader.”
