“Outside of the Americas, we’ve built successful distributor relationships in Australia, New Zealand, Russia and other regions,” says John Garrison, the manufacturer’s vice president of sales. “Our target at bauma will be dealers located in Europe, the Middle East and Africa (EMEA).”
Late in 2016, Michael Dunne joined Superior as its first ever business development manager responsible for opportunities throughout the EMEA. The industry veteran – with experience inside Weir and Terex – has established a European-based entity for Superior and works closely with the manufacture’s product development team to establish design standards and unique features for the European market.
“At Superior, our dealers play a major role in our new product development process,” says Garrison. “We’re looking for partners who know their local market well and want to be served by a manufacturer who will custom design, build and relentlessly support equipment specific for the region and it’s dry bulk material producers.”
A dozen executives, product specialists and application experts will be available throughout the duration of bauma. Superior’s showcase will be located in Hall B2, stand 107.
