Athabasca Minerals subsidiary Aggregates Marketing has rebranded as AMI RockChain and has launched a website to recharacterise the business.
Athabasca says the website improves data collection and data management and facilitates scalability for future geographic expansion.
Robert Beekhuizen, CEO of Athabasca Minerals, says: "The rebranding of Aggregates Marketing Inc. to AMI RockChain Inc. is an important next-step in the progressive evolution of AMI's diverse portfolio, and brings a more succinct profile that aggregates suppliers, buyers, transporters and stakeholders can identify with."
Additionally, AMI Rockchain has strengthened its customer service with integrated quality control, quality assurance, and safety programmes.
