A strategic choice that reflects the Indian multinational's commitment to pursuing its ambitious business goals, starting with strengthening its growth strategy in the OEM channel for Original Equipment and consolidating BKT's brand visibility among the major global players.
With nearly thirty years of experience in the Off-Highway tyre market gained at world-renowned companies, Revel brings a sound knowledge of the industry. He has successfully implemented business development plans and accomplished medium—and long-term financial goals.
As BKT's president global OEM, Revel will lead a dedicated team whose members will contribute to the company's expansion in the OEM channel, leveraging a well-defined plan to explore new markets, new business and development opportunities.
"I am greatly impressed by the remarkable growth path BKT has made over the years, taking the company to a worldwide leadership position in the specialty tyre industry. It is an honour for me to join a company that is deeply rooted in sound traditional values but has a strong international perspective, a clear strategy and strong ambitions for the years to come. We have the right resources, skills, know-how and production capabilities to convert into reality any business opportunity: every choice will be thought out strategically to contribute to the development of BKT's success in all segments and channels, starting from OEM," says Revel.
"The focus of the new strategy will certainly be on building long-term relationships with OEMs worldwide, leveraging on common vision, as well as on an open and transparent dialogue, which will drive the customer satisfaction and company’s success in the global OEM channel."
Revel's innovative and customer-oriented approach marks the beginning of a new era for BKT, aiming to transform and enhance existing operations. This vision targets the integration and further improvement of service quality and operational effectiveness, setting new standards of excellence for the company on a global scale.
"At this crucial time for our industry, the joining of Ludovic Revel means a significant enhancement of our team. Under his guidance, BKT not only will respond to market challenges, but also position itself as a reliable partner in the global Off-Highway tyre industry. His experience and leadership will be essential to our expansion process and to consolidating our global presence, with the goal of achieving other ambitious and unprecedented milestones," says Rajiv Poddar, BKT joint managing director.
Ludovic Revel will report directly to Lucia Salmaso, managing director of BKT Europe.
