In addition to his new role, he will continue to serve as general manager of CE Alliances, overseeing the business's global strategic initiatives.
In his new position, Cepollina will focus on driving growth in the European construction equipment market, emphasising customer satisfaction. His leadership team will work closely with dealers and customers to accelerate business growth in the region and ensure the highest standards of quality and service.
“I am excited about the opportunities ahead,” says Cepollina. “I look forward to working closely with our team and partners to support our customers with the best possible solutions.”