TechoProtec, a premium waterproofing and thermal isolation roofing system, provides a cornerstone for Holcim’s ambition to become a leader in roofing and waterproofing systems in Latin America.
Jamie Gentoso, global head of solutions & products, said: “Our goal is to continue to globalize Firestone Building Products business through Holcim’s extensive footprint and leading market positions around the world. This new roofing product line is a critical milestone for Solutions & Products, displaying our agility, capability and commitment to grow this business!”
Oliver Osswald, region head Latin America & Trading, said: “Our team was quick to see the potential of Firestone Building Products and the opportunity to connect this to the Holcim GacoFlex line of products. TechoProtec is just the first of many new product lines that we intend to bring to market. The first steps to achieve our goals are being taken in Latin America, where we have been the leader in cement and concrete building materials. With this launch, we will also become the regional leader in roofing systems.”
TechoProtec offers waterproofing and thermal isolation solutions for a range of residential and commercial applications and includes durations of three, five and seven years. It is available in 550 stores in Holcim Mexico’s Disensa retail network and Holcim distribution partners. TechoProtec forms part of the Holcim GacoFlex product line and will spearhead the regional expansion of the roofing business, with Colombia, Ecuador, and Argentina targeted for further expansion in the second half of 2021.
The roofing business will be a cornerstone in the Solutions & Products business segment in Latin America and Holcim globally. Solutions & Products is focused on designing new building solutions and portfolios that help customers build greener and smarter.
