Krank has launched Heavy Kit, a claimed groundbreaking marketplace that redefines how heavy equipment is bought and sold. Unlike traditional platforms, Heavy Kit directly connects buyers with sellers' marketplaces, offering access to high-quality, real-time inventory from top-tier sellers like Liebherr, Sunstate Equipment, Maxim Crane, and Elebbre – all in one streamlined portal.
At Heavy Kit, buyers are no longer limited to basic contact details for sellers. Instead, they gain instant access to a full suite of equipment listings updated directly by OEMs, dealers, rental companies, and brokers using Krank's white-label platform. This unique integration not only ensures the listings are current and comprehensive, but it also eliminates the frustrations of outdated "phantom listings" so common in the industry.
Heavy Kit empowers sellers by allowing them to seamlessly "mirror list" their own marketplace inventory, free of charge, directly into Heavy Kit. This means that inventory on Heavy Kit is always accurate, complete, and fully controlled by the sellers themselves, giving buyers a clean and exclusive selection of equipment.
Additionally, Heavy Kit connects buyers to real-time auction events held by Krank's subscribers. Sellers can collaborate on joint events, expanding their reach by pooling inventory and giving buyers unprecedented access to a variety of auctions in one convenient place.
"Heavy Kit is central to Krank's mission of transforming the global heavy equipment trade. By putting control directly in the hands of sellers, we're empowering our customers to extend their reach effortlessly," says Mark Turner, CEO of Krank. "For buyers, it's a one-stop destination to explore prime quality inventory directly from trusted sellers, with the ease and transparency they deserve."
Heavy Kit is more than a marketplace; it's a powerful, interconnected network that brings the industry together, making buying and selling heavy equipment faster, easier, and more direct than ever before.
Heavy Kit launches with hundreds of millions of dollars of equipment and an auction featuring 150+ lots in LATAM, hosted by Brazilian broker Elebbre from 13-27 November. Interested parties can find out more and register for the auction at https://www.heavykit.com/en/auction-events.
