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“The number of people expected was around 300,” says Laurent Laval, training director. “It was greatly exceeded this time, as we had slightly over 450 attendants from all over Europe. We received so many requests that we have decided to set up an additional week of Demo Days in November, especially for our dealers and customers from Middle East and Africa (MEA). Combining all the groups from Europe and MEA was simply not possible from a logistical standpoint.”
The success of the Demo Days is said to be explained by the concept, where dealers invite their customers to try out a full range of both Doosan and