Established in 1921, Russells is a UK family business with offices in Yorkshire, Northamptonshire and Derbyshire. It specialises in distributing equipment such as tractors, combine harvesters, plant and groundcare machinery and recently saw a gap in its offering for high quality crushers and screeners to meet the needs of construction and demolition firms.
Having already placed orders, the partnership will see Russells starting to take delivery of new machines during January and February with a planned increase of sales and intake phased throughout the year. The two companies say this will benefit both businesses’ ambitious growth and plans within new markets.
Red Rhino says its has enjoyed significant growth over recent years and continues to attract new customers worldwide.
Laura Winfield, director at Red Rhino, commented: “Organic growth has been strong over recent years and we’re in a good position within the marketplace.”
“People recognise us for our service and commitment to designing and manufacturing crushers and screeners of unrivalled quality and reliability. Everything is designed and manufactured in house and our customers love the fact that they know how and where something is made and the time we take to guarantee a high specification of product.”
She added: “Partnering with Russells only helps to enhance our reputation. Russells is a trusted name in the industry which people respect. Our values very much align, with both businesses being family owned – so we knew once we sat down together that this was a relationship with real potential."
Jim Nash, group sales manager at Russells, said: “Russells is always looking for new and exciting franchises. Our current drive into renewables for the construction industry has driven our passion to facilitate a greener future. Our partnership with Red Rhino is a logical step. Recycling produce is high on the agenda for the construction industry and other trades, and Red Rhino have the solution with their outstanding range of machines."
