Recipes from Olympic Games’ heroes and Euro football stars are being used as part of a novel way to raise money for The Prince’s Trust charity.
With the European Championships behind us and the Olympics nearly over, food fans can emulate their sporting favourites in the kitchen thanks to the Big Sports Recipe Book.
Steven Gerrard’s (Liverpool Football Club) chicken and broccoli fusili and Rebecca Adlington’s (Team GB bronze medallist, swimming) banana and chocolate cake are just two of the dishes featured in the cook book, the creation of a group of employees from construction materials company Lafarge Aggregates & Concrete UK.
The book came about as an answer to a company-wide challenge for innovative ways to boost The Prince’s Trust, Lafarge’s partnership charity.
Steve Lea, Lafarge sales manager and a member of the Winning Recipe team, explains: “Lafarge entered into a partnership for a minimum of three years with the Prince's Trust in 2009 committing to supporting the work of the charity with donations of time, resources and facilities.
“Since then employees have taken part in all sorts of fundraising activities including adventure treks and sports events.
“One of our latest campaigns is the Million Makers Challenge which tasks teams of employees to come up with new and exciting ways to raise £1 million [€1.25 million] for the charity.
“We had to pitch our idea to a Dragon’s Den-style [UK TV business programme] panel at the Trust to gain an initial investment then we had to implement our plan.”
Lea, along with team members, Angela Chopra, Dave McCabe and James Fitzpatrick spent hours sourcing recipes from some of the biggest sports stars in the UK, working with city of Leicester based agency Creative Triangle on design and even cooking up the recipes themselves for the book’s photographs.
“We just hope that the public like the book and buy it to help raise as much money as possible for The Prince’s Trust so the charity can continue to make a real difference to the lives of young disadvantaged people,” added Lea.
The book, costing £10 with all net proceeds going to The Prince’s Trust, is available to buy from Bene Factum Publishing by visiting: %$Linker:
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