The two dealerships will continue to operate under their current names but will be wholly-owned subsidiaries of Tsurumi, and the deal marks the latest dealership acquisition from Tsurumi, which currently operates directly in France, Sweden and Germany. The company now offers direct sales in five countries.
The takeover of Hydreutes, the Spanish dealership, and Hidrovento, the Portuguese dealership, was finalised in the Spanish capital Madrid.
“Spain and Portugal may be experiencing a quiet period of activity but this makes it an ideal time for us to invest and secure our long-term future in the region,” says Daniel Weippert, managing director of Tsurumi Europe.
“A crisis may last longer and hit harder than expected, which is why we plan for the long term. We want to secure our position in the market for years to come and our current position and well-established network in the market enables us to expand.
“Looking at the current situation, we strongly believe that Iberica will not be as badly affected as some believe over the long term. As a Japanese but also European company we are committed to investing in our own markets and restoring confidence in the EU zone, and we are not afraid to step back because of a short-term market struggle.
“The pump industry, like any industry, has been impacted by the financial crisis.
However, our equipment is suited to public and private projects, from construction to wastewater to agriculture. This versatility means demand for pumping equipment remains relatively buoyant.
“Our diversity across many industries also means that when one part of the market begins to drop, we can focus our attention on other areas. Adapting our operations to fluctuating needs is crucial in our strategy to reinforce our position and grow.
“We have over 250 different products in our European range. By establishing direct operations in specific countries across Europe, we establish a two-way communication flow that means we can deliver the right products to the right markets at the right time. Moreover, Hydreutes Group has an excellent product portfolio and experience in the wastewater treatment industry that enhances its position and offering in our European distribution network.”
Hydreutes and Hidrovento will continue to operate from their current facilities and with their current staff.
