The ambitious growth of Chinese construction equipment brand
It’s been just over a year since SDLG entered North America, and its goal of providing customers with an alternative to premium, used wheeled loaders has made inroads into the industry, as both dealers and customers are said by the brand to be seeing the benefits of its offer of quality wheeled loaders backed by top-notch support.
Six new dealers have joined SDLG’s dealer network this spring, bringing the total to 23 dealers at 40 locations. Malvese Equipment, Alta Equipment, Highway Equipment & Supply, Hugg & Hall Construction & Industrial Equipment, Nuss Truck & Equipment and Penn Jersey Machinery are the most recent additions.
All six of the new dealership companies have years of experience in dealing with construction equipment, reflecting SDLG’s strategy to partner with seasoned experts in bringing its products to the region. In many ways, the success of the brand in North America will come down to its dealer partners – hence the onus on bringing together partners that are well-tuned to their customers and their needs.
The six new dealers will sell SDLG’s complete North American line-up of four wheeled loaders. They will also fully back the machines, providing extensive product support and service. The range includes the SDLG wheeled loaders LG938L; LG948L; LG958L; and the LG959, which has the same basic specs as the LG958L, but with wet disc brakes rather than dry disc. All four loaders are backed by a 12-month, 1,500-hour manufacturer’s warranty.
Each of the companies stocks a wide range of construction equipment and has teams of well-trained sales and service personnel to back SDLG products. They will all also offer SDLG’s 21st Century Product Support, which uses a central parts location to ship parts to customers and dealers, often within 24 hours.
Al Quinn, director of SDLG North America, attributed the rapid expansion of SDLG’s dealer networking to a growing trust in the brand and its wheel loaders capabilities. “The rapid expansion of SDLG is testament to the notion that if you build a solid foundation for a brand, business will flourish,” he said. “Over the last year, dealers have seen how well these wheel loaders perform and the high level of support given to them, which has encouraged them to partner with SDLG and offer these machines to their customers.”
Malvese Equipment is based in Riverhead, New York, and will offer SDLG at locations in Hicksville and Riverhead New York; Nuss Truck & Equipment is based in Rochester, Minnesota, and will offer SDLG at its location in Rochester, Minnesota; Hugg & Hall Construction & Industrial Equipment is based in Little Rock, Arkansas, and will offer SDLG at its location in Little Rock, Arkansas; Highway Equipment Company is based in Harrisburg, Pennsylvania, and will offer SDLG at its location in Harrisburg, Pennsylvania; Alta Equipment Company is based in Peotone, Illinois, and will offer SDLG at locations in New Hudson, Michigan; and Penn Jersey Machinery is based in Lionville, Pennsylvania, and will offer SDLG at its location in Lionville, Pennsylvania.
Quinn said that for all of the companies joining the SDLG dealer network, the value proposition of the brand’s wheeled loaders rings true.
“There are lots of features on higher-priced machines that our customers don’t need, don’t want or can’t necessarily afford,” he said. “SDLG can offer them a wheeled loader that doesn’t break the bank or lose their return on their investment if it’s not in continual usage. It’s also a great alternative to used machines, offering a well-made new wheeled loader backed by a great warranty.”
