Magna Tyres/Reifen Müller strategic alliance in Germany

Magna Tyres Group and tyre wholesaler Reifen Müller have announced the establishment of their strategic relationship. This agreement is an important step towards further introduction and continuation of Magna as a well-known OTR tyre brand in Germany. Magna Tyres says it has found the ideal partner in Reifen Müller to further expand its OTR tyre activities in Germany.

June 9, 2015 Read time: 2 mins

7944 Magna Tyres Group and tyre wholesaler Reifen Müller have announced the establishment of their strategic relationship.

This agreement is an important step towards further introduction and continuation of Magna as a well-known OTR tyre brand in Germany.

Magna Tyres says it has found the ideal partner in Reifen Müller to further expand its OTR tyre activities in Germany.

Provisions of the agreement also include the OTR tyre brand MTP, the new product line of the Magna Tyres Group, and includes various tread patterns designed for construction and mining applications.

Magna Tyres says that MTP is characterised by fast delivery and a fair price level.

“Magna Tyres is pleased that Reifen Müller will also contribute to the further brand recognition and sales of MTP tyres in their region of Germany.

By including Reifen Müller to the network of Magna dealers in Germany, the aim to creating a nationwide service network for the sales and marketing of Magna and MTP OTR tyres will be enhanced,” says Magna Tyres.

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