Indian tyre manufacturer
The selection of specific contents presented in an optimal layout for smartphones and tablets enhances the users’ browsing experience making it even more captivating and intuitive, says BKT.
BKT says it has thought of the users from any part of the globe including in the mobile version the option to choose between two measurement standards as far as technical data and tyre features are concerned: users can choose between the international metric system, and the US standard.
The new version is immediately available in six languages: English, Italian, French, Spanish, German, and Portuguese.
“Additional languages will be introduced soon, fully in line with BKT’s determination to communicate and interact with an international public, since the company is present in 130 countries as one of the leading off-highway tyre manufacturers,” says BKT.
Users can now gain immediate access to detailed product information along with photos and videos, news and much more.
“A further upgrade of BKT’s particularly dynamic and interactive website, which is constantly updated and does represent a true benchmark for sector operators and other professionals. Just in 2016, the website recorded 368,000 visits and a total of about 2 million of visited pages quite equally distributed among users from all around the world,” says the company.
“This digital strategy of unquestionable success has been confirmed by the results on the social media channels going far beyond any expectations: BKT’s Facebook page has well 134,000 fans along with an active presence on Twitter, Linkedin and Youtube presenting numerous videos showing BKT tyres in action. The new m.bkt-tires.com menu clearly highlights the links to all corporate social media channels, so that browsing through all the available contents is simple, immediate, and fun.”
BKT says that another important upgrade is coming in 2017.
