Play Bench, designed by Denis Santachiara for Costa Paolo, within the scope of the New Marble Generation exhibition is the winner of the Icon Award at Marmomac, and becomes the new image for the Marmomac 2017 communication campaign.
The work was chosen from the installations on show in The Italian Stone Theatre, the hall implemented by Marmomac in collaboration with the Ministry for Economic Development; ICE-Italian Trade Agency, and Confindustria Marmomacchine, as part of the special Made in Italy Promotion Plan.
It celebrates Italian design and technology excellence in the stone processing field.
Play is a bench seat in Carrara white marble with original Alpine horn shape that also means it becomes a huge passive amplifier at the same time.
A smartphone can be placed in the mouth of the horn so that music is transmitted and amplified thanks to the particular hardness of marble.
The jury, comprising Marco Romanelli (architect) as president; Laura Andreini (Deputy Director of Area); Alberto Biagetti (designer); Giovanni De Sandre (photographer), and Silvia Robertazzi (founder and curator of the Milan Design Film Festival), had the task of selecting a work that, in terms of aesthetic impact and communicative power, best interprets the beauty and versatility of stone materials and the superb creative, industrial and craftsman skills of Italian companies.
