The launch of this publication signals significant progress in the company’s ten-year global conservation partnership with Birdlife International, the world’s largest civil society partnership for nature. Supported by CEMEX’s team in Switzerland, Cemex and BirdLife have worked together since 2007 to increase the environmental sustainability of Cemex’s operations globally, minimise business risk whilst creating opportunities for BirdLife Partners to conserve important sites for biodiversity.
The Cemex-BirdLife document was launched at a bespoke event at the BirdLife World Congress, which highlighted experiences from Cemex-BirdLife global collaborations and was represented by conservationists and practitioners from 17 nationalities from across the BirdLife Partnership.
The publication was timely, since BirdLife just launched its State of the World’s Birds report. This important new report highlights that, globally, one in eight species is threatened with extinction, providing evidence of a rapid deterioration in the global environment that is affecting all life on earth. The report provides cautious hope for optimism, since it indicates that the current situation can be reversed, given the will and resources, such as the innovative approaches to wildlife conservation demonstrated by the Cemex-BirdLife Partnership.
“Cemex takes its responsibility as a steward for the environment very seriously. This is why the company took this opportunity to capture experiences, from helping conserve important wildlife sites to creating habitat for threatened species, gained from international conservation partnerships from Mexico to Malaysia and share them with the wider BirdLife partnership,” said Luis Farias, Cemex’s senior vice president of energy and sustainability.
“Saving nature makes good business sense because it helps Cemex to effectively plan ahead and, as this report shows, is needed now more than ever given the challenges faced by birds and the environment.
“Our partnership with BirdLife enables us to create effective local partnerships with BirdLife Partners (environmental NGOs), which adds immense value to our ongoing efforts to ensure that biodiversity thrives around our operations.”
