The company says the new, dedicated website reflects the growing demand for Sandvik’s mobile crushing and screening products worldwide. Driven by the need to provide information to customers specifically looking for mobile solutions, the site will provide a clean, modern layout and intuitive navigation system, enabling quick access to product specific pages. Jaw, cone and impact crushers, screeners and scalpers, are all given clear signposting, with key technical information, videos and interactive 3D models informing the viewer on the latest features and benefits.
Eugene Lyons, Sandvik Construction Mobile Crushers and Screens sales and marketing director, says of the development of the new website: “Visibility of our mobile equipment on the current construction website is minimal due to the number of products within the Sandvik offering. The new website presents a focused approach to our Mobiles range. It provides quick and simple navigation to all relevant product information.
“Visibility of our mobile equipment online is key, and the development of sandvikmobiles.com presents a focused approach to our mobiles range. Developed in response to customer feedback, the website provides quick and simple navigation to all relevant product information.
“This initiative has been driven largely by recent changes in the marketplace, where the popularity of mobile equipment solutions is increasing. Contractors are now working globally, and while traditional European and North American markets are still attractive, we are seeing emerging markets, particularly in Africa and South America, representing significant potential. Our product specifications are an ideal fit for these markets, as the concept of mobile equipment is becoming increasingly attractive. It allows contractors to process a fixed amount of tonnage in a fixed time, and move on to the next project. The mobile solution delivers considerable efficiency and financial advantages over a permanent installation.”
