The European cement industry association
The goal of the project is to find solutions for reducing CO2 emissions generated by the cement production process using current and future technologies, concluding theoretically in 2050.
Another goal set by Cembureau is to find ways of building with concrete that use less energy. As opposed to other construction materials, concrete could in fact play a key role due to its long life and insulating properties. Studies have shown that, if designed correctly, concrete structures consume up to 75% less energy during their lifetime, so appropriate investments in new products and innovative applications could significantly help reduce emissions.
There are many other ideas on the table to help make the European cement industry more sustainable, such as constructing innovative, low-energy buildings, finding new solutions for transporting the materials with less impact on the environment, constructing taller buildings with a view to the global population that is projected to reach 9 billion by 2050, and numerous other large-scale projects that will make greater use of our natural resources such as the wind, sea and sun.