BASF launches Master Builders brand in several countries

BASF has launched its launches the Master Builders Solutions brand in Russia, Turkey, the Gulf Cooperation Council countries (for example Saudi Arabia and the United Arab Emirates) as well as Kazakhstan. The company says the brand strengthens its industry orientation, standing for its “commitment to provide the whole construction industry with tailored products and solutions.”

November 25, 2013 Read time: 1 min

4860 BASF has launched its launches the Master Builders Solutions brand in Russia, Turkey, the Gulf Cooperation Council countries (for example Saudi Arabia and the United Arab Emirates) as well as Kazakhstan.

The company says the brand strengthens its industry orientation, standing for its “commitment to provide the whole construction industry with tailored products and solutions.”

Master Builders Solutions has already been introduced in the Asia Pacific region and will be completely rolled out worldwide by the end of the second quarter 2014.

Master Builders Solutions includes products for new construction, maintenance, repair and renovation of buildings as well as infrastructure: concrete admixtures, cement additives, solutions for mining and tunnelling, waterproofing, concrete protection and repair products, grouts and high-performance flooring products.

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Middle East aggregates growth stimulated by infrastructure development

Compiling a report on the aggregates industry in the Middle East is not easy because defining the countries that make up the region vary. However, in many company reports and trend analyses the region is coupled with Africa because Africa and the Middle East overlap. For example, Egypt or Libya are African countries but they speak the Arabic language and share the Middle Eastern culture.

Almost everyone would agree that the following countries are part of the Middle East: Bahrain, Egypt, Iran, Iraq, Isra