The category recognises initiatives that foster public private partnerships aiming at more secure communities.
“We are pleased that PIAC has been recognised as a programme that allows families to improve their quality of life and increase their patrimonial wealth, while strengthening the social tissue,” said Juan Romero, president of Cemex Mexico. “In Cemex, we strive to reinforce our social responsibility commitment by contributing to social development.”
PIAC is a programme that promotes the formation of a social ecosystem, enabling low-income families to have access to an integral housing solution designed to improve their quality of life. Families participate actively in the process of co-creation of the business model to take advantage of their capabilities and improve their living situation. As of the end of September, 2013, close to 58,000 families have benefitted from PIAC; 110,000 people have been self-employed and more than 915,000m2 of construction has been built.