With a local presence, Controls believes it will be in a better position to partner with its customers in the US, deliver expertise and provide outstanding pre- and post-sale service.
Located in the Atlanta, Georgia metropolitan area, Controls USA (%$Linker:
“The company will focus on what we see as an under-served market segment and offer automatic, computerised test equipment which offers superior performance-to-price value, more accurate results, as well as time and cost saving. Also we will back this up with superior service,” says Alvaro Beleña, regional sales and marketing manager for Controls Group and vice-president of the new US subsidiary.
Controls USA will serve its customers through a combination of direct sales representation and a distribution network capable of delivering the high level of service.
The first public events will be exhibitions at The