Lafarge Tarmac appoints group marketing and commercial director

Lafarge Tarmac, the UK’s leading sustainable building materials and construction solutions group, has boosted its executive committee with the appointment of a new group marketing and commercial director, Susan Room. Room joins the company’s leadership team and will report into Cyrille Ragoucy, chief executive officer. She will be responsible for leading commercial and marketing strategy across Lafarge Tarmac and developing customer-focused solutions. An experienced strategic business-to-business mark

March 27, 2014 Read time: 2 mins

Susan Room – Group Marketing and Commercial

7235 Lafarge Tarmac, the UK’s leading sustainable building materials and construction solutions group, has boosted its executive committee with the appointment of a new group marketing and commercial director, Susan Room.

Room joins the company’s leadership team and will report into Cyrille Ragoucy, chief executive officer. She will be responsible for leading commercial and marketing strategy across Lafarge Tarmac and developing customer-focused solutions.

An experienced strategic business-to-business marketer, she has provided counsel to chief executives and chairs, for various companies within the built-environment arena, during her 25-year career.

Room has previously held international executive roles with ISS and Jones Lang Wootton (now Jones Lang LaSalle), and advised Scott Wilson ahead of its flotation and subsequent acquisition by URS Corporation.

Cyrille Ragoucy, chief executive officer of Lafarge Tarmac said: “Susan is a highly experienced strategic marketeer who brings significant commercial and international expertise from working across the construction sector. She will play a key role in helping us to articulate our vision of being a leading solutions provider, underpinned by a commercial offer that is focused on meeting customers’ needs.”

Susan Room added: “This is a fantastic company, deeply committed to becoming even more customer focused. I am delighted to join it at this exciting time, and very much look forward to working closely with the leadership team.”