Chinese construction and quarrying equipment manufacturer
Speaking at the LiuGong 'Vision 2020' 2019 European Dealer Conference in Poland, LiuGong Europe chairman Howard Dale said the company was "serious about being a successful and long-term player here in Europe".
Dale added that LiuGong's strategic vision for 2025 is supported by its Vision 2020 strategy, which sets out two major commitments.
"Firstly, it’s about delivering on our investment plan and secondly, it’s about accelerating our business so that, together with our dealers, we can capitalise on market opportunities," said Dale. "LiuGong has serious global ambitions and we are committed to succeeding in Europe. Key to this has been our 5-point investment plan that was formed to help us realize our growth objectives in Europe & to provide the highest levels of customer satisfaction and support. Our investments target manufacturing, sales and parts distribution, European headquarters, People and crucially, R&D. To date, we have made significant investments in these five areas."
Dale added that LiuGong will be accelerating its sales efforts in France and Germany, and it is also investing in remarketing by reconditioning LiuGong trade-ins to provide an attractive, sensibly priced, factory approved quality used machines.
"In addition, to help our dealers win in every application, we are also entering new segments with compact excavators, forestry wheel loader and demolition excavators," Dale said. "This segment focus will provide our network with increased potential and provide customers with products that achieve more work for less investment. We have further invested to extend parts coverage and to increase instant availability from 78 to 92%."
Dale said that the team at the company's award-winning Industrial design studio in Stoke, UK have recently celebrated a coveted Red Dot Award for LiuGong's 4180D Grader.
"Now, we are in the process of building a New UK R&D Centre for excavators," he added. "This investment will ensure that we continue to anticipate the needs of markets & customers throughout Europe. We are designing and manufacturing our products in Europe. We are testing them in Europe to European standards. We are supporting them from Europe. In fact, for a Chinese brand, we have a distinctly European flavour. This is no accident. We have a European flavour because we are listening to our network and our customers & working hard to be the company, that our customers and dealers want us to be.”
More than 100 attendees from over 25 countries attended the dealer event, comprising of LiuGong Europe dealers, leaders from industry associations, partners, government officials and LiuGong leaders & employees gathered together to celebrate the achievements in the last year and share the vision for 2020 and beyond for the future development.
