CeeD (Centre for Engineering, Education & Development) is a national body that supports a range of industry sectors in Scotland, bound together by a common aspiration to improve operational efficiency, effectiveness and profit through peer-to-peer knowledge exchange.
Volvo-owned Rokbak’s entry for the Marketing category focussed on the company’s hugely successful global rebrand campaign. Judges were impressed with the passion shown by the marketing team, who working in unison with other Rokbak teams, to help devise and drive the campaign – which also included direct feedback from both dealers and customers. This ensured Rokbak (fomerly Terex Trucks) and its robust RA30 and RA40 haulers received extensive coverage in the national and international trade press, as well as across social media.
“Rokbak’s rebrand campaign was of huge importance for our company,” said Paul Douglas, managing director of Rokbak. “The campaign had to connect to our dealers and customers, and it did so on so many levels. It really grabbed the attention of the various media streams about the reliable haulers we are manufacturing from our plant in Motherwell.
“The campaign was expertly conceived and delivered through incredible Rokbak teamwork. The project touched every area of the business and you could really feel the pride and passion from our team members. It took a significant contribution from all functions in making the rebrand so successful, and that they have now been officially acknowledged by CeeD with this award.”
Rokbak’s evening of success continued as Rhys Dingwall was announced CeeD’s Young Person of the Year.
The 19-year-old joined Rokbak through the company’s partnership with local authority, North Lanarkshire Council and their No Limits Scheme. The initiative is linked to the Supported Employment Scheme, which matches jobseekers who have additional support needs and/or disabilities to recruiting companies.
Rokbak says that Dingwall has proven to be a real asset to the business, especially to the Paint Shop team, taking on every task with enthusiasm and enjoying the challenge of learning new skills. Since coming on board, he has undertaken a range of activities – from washing trucks and valeting cabs to masking and paint finishing. Having joined the business for a fixed term of a year, it is planned that he will be offered full-time employment.
“I am thrilled that Rhys has won CeeD’s Young Person of the Year award,” says Paul Tierney, HR director at Rokbak. “Since joining Rokbak he has proven to be a real talent for the company and I know that his work is greatly appreciated by his colleagues from the Paint Shop team – Rhys has a great future ahead of him.”
Sharing Rokbak’s plaudits was also Ross Mitchell, who was shortlisted for the Young Person of the Year category. The 23-year-old joined the company in 2017 and has excelled working with the New Product Introduction teams, helping to implement quality processes and inspection documentation for Rokbak’s new haulers being distributed around the world.
