Launched in 2016, the UK scheme includes lanyards branded with the distinctive Sunflower symbol, which discreetly indicates that the wearer may require additional support, help or a little more time. It aims to assist people with disabilities which are not always immediately obvious – such as autistic spectrum condition, dementia, visual impairments or those who are hard of hearing.
The initiative is being spearheaded by the newly established Aggregate Industries Disability Affinity Network (AIDA), a committee of people dedicated to improving access and inclusivity for staff and customers with disabilities. To this end the company has already created Aggregate Industries’ UK branded Sunflower lanyards as well as face mask exemption badges.
James Roberts, human resources director at Aggregate Industries UK, said: “As an organisation that’s committed to building a more inclusive workforce and working environments, we’re incredibly proud to back the Hidden Disabilities Sunflower Scheme – rolling it out across our sites nationwide.
“The scheme is excellent and is just one of the ways our newly created Aggregate Industries Disability Affinity Network (AIDA) will be working to provide extra support and access for colleagues and customers with non-obvious conditions that may require extra support.”
Established earlier this year, AIDA is part of Aggregate Industries’ wider Affinity Networks programme aimed at championing equality, diversity and inclusion within the organisation. The Affinity Networks currently consist of four internal groups focused on Disability, LGBTQ+, Women in Construction and Black and Ethnic Minorities (BAME), which the company says will be further expanded in the future.
