IronPlanet is to stage a Caterpillar public auction on February 13-17 in Florida.
Ring Power Corporation of St Augustine, Florida, one of the largest Cat dealers in North America, is hosting the auction.
IronPlanet’s major east coast Unreserved Public Auction will have range of late-model, low-hour equipment from Caterpillar, Volvo, John Deere, Komatsu, JLG, Genie and more, IronPlanet says.
The event will also include an expanded inventory of items from additional OEMs and sellers that give buyers an improved opportunity to purchase additional equipment.
“Building on our live and online growth in 2016, we are looking forward to continuing our success in Florida,” said Gregory J Owens, chairman, IronPlanet.
New for this year’s auction, IronPlanet has partnered with EventHero to provide real-time on-site event management and mobile-enable many aspects of the sale – from registration and attendance reporting to vendor CRM.
Additionally, IronPlanet and EventHero will enable SMS and email capabilities to drive real time engagement during the auction week by promoting specific packages to on-site bidders as they come to the block.
This year’s Cat Auction Services Florida auction will also feature the company’s newly implemented IronPlanet LiveStream. This unique platform builds on the company’s leading online technology with live on-site auction features for buyers who need to stay in the field, on the job, or who prefer the convenience of buying online.
"In addition to a wide-ranging lineup of high-quality equipment, IronPlanet is really setting a new technology standard to benefit buyers and sellers at this year’s event,” said Frank Streva, used equipment sales division manager at Ring Power Corporation. “Ring Power has always had great on-site participation at the Florida auctions, as hosts with IronPlanet, we are looking to again expand our reach on-site and to a growing global online buyer base.”
IronPlanet’s Cat Auction Services Florida event details:
- Monday, February 13 - Friday, February 17, 2017
- 9:00 am ET daily
- Equipment preview: Beginning Monday, February 6 at 8:00am ET
- On-site at 5000 Oren Brown Road, Kissimmee, FL 34746
