ITB creates educational content with partners focused on technology and new solutions impacting the built environment.
The AED says its members will receive content on issues, initiatives and new solutions related to the equipment distribution industry.
Ron Secreto, ITB’s executive vice president, partnerships, says: “ITB shares AED’s view that providing educational content specific to the needs of contractors and builders in the equipment industry are keys to helping the industry address challenges related to sustainability, efficiency and resilience.”
The AED will now have access to create broadcast-quality video content, specifically addressing industry insights for its members. The content will be integrated into half-hour episodes of ITB airing nationally on Fox Business Network and internationally to more than 35 countries on Bloomberg International.
As part of the deal, ITB is to utilise AED’s digital marketing and social media platforms to promote partner segments in the weeks leading up to the airing.
AED's CEO Brian McGuire says: “We are quite pleased to be featured on ITB to help us amplify our message on the positive impact infrastructure construction jobs have on the nation’s economy. Strong and long-lasting federal infrastructure funding will also jump-start the post-pandemic recovery through well-paying jobs.”
