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UK construction materials company
The one day event, held on October 24 at Loughborough University, is designed to help drive greater diversity and gender equality in the construction industry.
More than 60 female Aggregate Industries employees attended, sharing experiences and best practice to enable career development.
Delivered by personal brand expert and author Jennifer Holloway, the event’s main purpose was to help attendees better understand the importance of personal brand. Key areas covered included making a good first impression and confidence building, along with separate career coaching activities and networking breakouts.
Holloway commented: “Personal branding concerns defining the best version of who you are and shining a spotlight on what you bring to the table that others don’t. It then becomes about sharing that with others so they understand and appreciate the benefits you bring. In that way, anyone with something to offer – of any gender – can be matched with the opportunities within the business and diversity can flourish.”
The event forms part of the business’ wider Diversity & Inclusion strategy, led by a Taskforce, which employs a number of tactics and initiatives designed to ensure equal opportunity for all within the business.
Guy Edwards, CEO for Aggregate Industries UK, said: “As a progressive, future-focused company, this event is part of a suite of initiatives designed to unite women working in our business, giving an opportunity to learn from one another and feel empowered as they move forward in their careers.”
