Volvo Construction Equipment sales region EMEA’s Volvo Days, the company’s flagship event for customers and press, has proved a big success.
Volvo Days was first held in 1958 and has grown since then to become the most significant annual event in
The event allowed invited guests to explore Volvo products and services by machine range and segment, from Volvo Construction Equipment, Volvo Trucks,
Guests walked around the machines, many of them new; watched them in action in a demonstration show; discuss features and benefits with product experts, and test drive them.
With a forward-thinking theme, Volvo Group says the event reinforces its commitment to innovation, as well as providing long-term and environmentally-sustainable solutions for customers. The environment played a particularly significant role in the show.
During its 57-year history, Volvo Days has had several homes in Sweden (Hagby Säteri, Brunnsta and Arvika) but has been a regular fixture at the demo field in Eskilstuna since 1976.
The accompanying Customer Center was first established in 1985 and this year celebrated its 30th anniversary.
Since its opening the Customer Center has welcomed some 700,000 visitors, including customers, dealers, journalists and dignitaries from all over the world.
In 2014 more than 30,000 visitors stepped through its doors.
The Customer Center together with the demo field is one of the largest facilities of its type in the industry, spanning 75 hectares and housing over 90 machines with the space to demonstrate them all on different terrains and at varying gradients, highlighting the full extent of their potential.
“Volvo Days is our chance to give our guests a real insight into the Volvo brand, its heritage and the expertise behind our machines,” says Tomas Kuta, president of Volvo Construction Equipment sales region EMEA.
“We are constantly developing our facilities and test-driving capabilities in order to remain as the industry leader in this field.”
