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Cemex launches Insularis ready-mix

Cemex has launched its latest global ready-mix concrete brand, Insularis, which is said to offer a portfolio of construction solutions and ready-mix concrete products designed to improve the energy efficiency of buildings, “intensifying the company’s commitment to bring about industry-transforming sustainable construction practices.”
August 1, 2012 Read time: 2 mins

RSS643 Cemex has launched its latest global ready-mix concrete brand, Insularis, which is said to offer a portfolio of construction solutions and ready-mix concrete products designed to improve the energy efficiency of buildings, “intensifying the company’s commitment to bring about industry-transforming sustainable construction practices.”

One construction solution under the Insularis brand portfolio is a special ready-mix concrete product created by integrating innovative concrete technologies with a proprietary construction system, making it possible to offer a 100% structural lightweight ready-mix concrete solution with superior thermal insulation that effectively reduces thermal bridges and improves acoustic performance.

“Insularis is one example of what can be accomplished when we push the technical boundaries of concrete production. Cutting-edge products such as Insularis not only target our customers' specific needs, but also foster Cemex’s position in the building materials industry,” says Karl H. Watson Jr, president of Cemex in the USA.

Insularis was developed by the Cemex Research Group in Switzerland in collaboration with Cemex France, who played a fundamental role in the industrialisation of this construction system.

“With the introduction of the Insularis construction system, Cemex offers an innovative and 100% ready-mix concrete-based technology for thermal insulation, allowing our customers to achieve important energy savings, improved quality of life, and more comfortable structures for any climatic condition,” said Davide Zampini, head of the Cemex Research Group.

Insularis is already being offered in Mexico and France, and the industrialisation of this technology is underway in a number of Cemex countries.

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