Each year, KPI-JCI and Astec Mobile Screens launches new products and sales tools for its dealers during the National Dealer Conference, and this year KPI-JCI and Astec Mobile Screens launched seven new pieces of equipment, including the new generation SuperStacker, the GT125 Jaw Crusher, the GT145S Screen Plant, the GT165DF Screen Plant, the Kodiak Plus K500+ Cone Crusher, the Series 9000 de-watering screen and the high frequency screen for the industrial sands market.
KPI-JCI and Astec Mobile Screens also unveiled its new dealer-only app, IronCaddy, which enables authorised dealers to access information about its five product lines. Each dealership received a new Samsung Galaxy Tab 3 to use for sales support and education.
Melinda Schweitzer, marketing manager for KPI-JCI and Astec Mobile Screens, said this valuable new digital tool will allow dealers to have the latest information at their fingertips, while helping them maximise application and product videos and animations.
“Our goal as a manufacturer is to supply our domestic and international dealers with the tools they need to tap into new and existing markets with our innovative products. We believe IronCaddy will be the resource they need to help their customers understand the features and benefits of our equipment in an engaging and interactive manner,” says,” Schweitzer.
The company also announced a significant improvement to its website, kpijci.com, which will be translated automatically into Spanish, Portuguese and French Canadian based on computer language preferences.
“As a manufacturer of premier heavy equipment for markets all over the world, we know how critical it is to be able to connect with dealers and customers in their native language,” says Schweitzer.
“As we continue to grow, we will focus on translating our sales and marketing tools into new languages to reach our customers all across the globe.”
