The announcement follows the signing of an agreement with Rotator, the official HCME dealer in Finland. Due to the proximity of the two countries, and similarities in their languages and cultures, Rotator was considered to be the logical choice to take over responsibility for the Estonian market from the previous dealer, Laadur.
Rotator Estonia will offer the entire range of Hitachi construction equipment including excavators, wheeled loaders and dump trucks. Its headquarters, featuring a workshop and parts depot, will be based in the capital Tallinn. The Estonian market is predominantly focused on construction, but also has potential in the mining and quarrying industries.
Rotator recently celebrated its 60th anniversary and has worked with Hitachi in Finland for more than three decades, helping to establish the brand’s reputation for high levels of performance and reliability.
“We have always aimed to be a distributor for the best products and provide a first-class after-sales service,” says managing director Thomas Åhman. “We are proud to represent Hitachi, our partner during the past 30 years, in Estonia.”
HCME President and CEO Moriaki Kadoya said: “Rotator’s professional after-sales service and expertise will be great assets in setting up the new dealership in Estonia.”
His comments were echoed by Rotator Estonia’s new managing director, Aleksander Vares: “Rotator’s business model and after-sales emphasis will strongly support us in establishing a strong support network to our customers.”
