All or nothing. If you enter a new business, you either make it right and invest all your energy in order to establish yourself in the market, or you may as well leave it. Back in 2015, when SH-Jura Steinbruch took over the Jura quarry site in Altmühl valley, Bavaria, southern Germany, not even Josef Seizmeir, the company’s CEO, would have dreamt that the business would grow so rapidly. Originally, the plan was for the gravel and material extracted from the quarry to mainly supply SH-Jura Steinbruch’s own construction sites. But other construction companies in the region started to request material from the quarry, and at a much higher rate than Seizmeir had anticipated.